Google Increase US Search Market Share to 65.3%
Google’s US search market share has increased to from 64.8% to 65.3% but Yahoo remained second in place, followed closely by Microsoft’s Bing.com who are holding steady in third place.
Google is easily the largest and most widely used search engine in the world, and receive majority of their income from search advertising. Over the last few months in particular, they have released new products to gain even more of a market share. One such product is “Instant Pages”, which provides quicker connections to links and ultimately cuts down of query time requests. Some estimates have reckon that the implementation of the new algorithms could cut up to 5 seconds off for user searches. What’s more, Google are still releasing new products and introducing more and more features, not only is Google+ now readily available, but mobile advertising is beginning to stream outwards. Google is also currently developing their user interfaces for Google Analytics, Google AdSense and Feedburner products also. Last week, Google stock rose by 4%, indicating good investor confidence in the internet behemoth, and later this week, Google will release its third-quarter results.