Google Play Goes Live
Google Play is the latest Google product to get rolled out, allowing users to play movies, games and music and even read books. The product uses Google Wallet to ensure secure payments across the application and provides a solid database of media to choose from. Google Play has overtaken the Android Market, Google Music and Google eBookstore, and allows users to access media using mobile devices as well as desktop/laptop computers.
The new product offers a great opportunity for Google to showcase all their products under one umbrella and maximize the exposure of available media to users. Previously many users were unaware of the Google eBookstore and even Google Music, but now there will be access to all products in the one area. For the most part, Google Play is just a newer version of the Android Market, but logging on to play.google.com we can see a clear note from Google:
With over 450,000 apps, millions of songs and books, and thousands of movies, Google Play has something for everyone. Before you decide what you want, sample a song or book for free, view app ratings, reviews, and screenshots, or watch a movie trailer. Google Play is a more connected, powerful experience.
Who knows how this will all pan out. Maybe Google are trying to offer too much? Will people actually buy into giving money to Google to watch a movie in HD? to stream music? Are they just trying to take on NetFlicks and iTunes? We saw them take on Facebook and Twitter with the release of Google+ but all in all, it wasn’t all that successful. Definitely one to watch in the near future. My guess is that the Android apps and games will take off, but user engagement in other media will be slow to take off.